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To enhance your website presence you need to consider marketing strategies such as SEO. Just setting up a website is not enough. Your website has to be marketed and promoted. According to research, the majority of online consumers use a search engine to look for products, services or business information. The majority of web traffic is driven by the following search engines How Do Search Engines Work? To develop effective SEO techniques you need to consider how search engines work and what people are looking for. There are basically two types of search engines that collect information in different ways Crawler- Based Search Engine: Search engines are complex software applications that are automated to survey (“crawl” or “spider”) the Internet to find websites. A Search Engine crawler is also referred to as “robot” or “bot”. Implications for SEO: These search engine ‘bots” generally index sites based on their content and links (i.e. how many websites link to your website). Therefore, quality and organization of content and link popularity are critical to optimizing your website. Changing the content of your web pages will affect the order you are listed in the search engine. The crawler will eventually detect changes in your website. Human-Powered Directories: Human-powered directories are directories that are compiled by human reviewers, who review, examine and evaluate short descriptions of websites provided by people who would like their websites listed online. Reviewers rate the content of submissions using criteria that are generally not known to the public. Implications for SEO: Changing your website will not automatically have an effect on how or whether your website is included in this type of search engine. For these types of search engines, you generally have to pay a fee to have your website reviewed by an editor before it is listed in the directory. Submission of websites to web directories is a possible SEO strategy as it can increase links to your website (i.e. link popularity). Search Engine Optimization Techniques SEO involves a wide range of techniques, some of which you may be able to do yourself and others that will require web development expertise. Techniques include increasing links from other websites to your web pages, editing the content of the website, reorganizing the structure and organization of your website, and coding changes. It also involves addressing problems that might prevent search engines from fully “crawling” a website. As was mentioned, one of the most critical ways to improve your website’s ranking in the search engine results pages is improving the number and quality of websites that link to your site. Google PageRank is a system for ranking web pages used by the Google search engine. PageRank assesses the extent and quality of web pages that link to your web pages. Because Google is currently the most popular search engine, the ranking of your web pages received on Google PageRank will affect the number of visitors to your website. In the year of 2018 you should be think optimize your business in digital platform. To beat your competitor you need the help of professional seo strategist who can help you boost you presence in digital platform.

How is SEO Service Relevant to Small Business?

To enhance your website presence you need to consider marketing strategies such as SEO. Just setting up a website is not enough. Your website has to be marketed and promoted. According to research, the majority of online consumers use a search engine to look for products, services or business information. The majority of web traffic is driven by the following search engines.

How Do Search Engines Work?

To develop effective SEO techniques you need to consider how search engines work and what people are looking for. There are basically two types of search engines that collect information in different ways.

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