Social media continues to prove itself every day as one of the most promising and effective communication channels for companies in all sectors. For social media content related to the business world, LinkedIn is undoubtedly the social platform of choice. As such, the orientation and structure of the platform are ideal for thought leadership and make it an ideal network for sharing business information.
With the average income of a household that is much higher than Twitter, Facebook and the other powers of social networks, you know you are dealing with people who speak seriously.
Since it is the largest business networking site in the world, there is a change in mentality when users log in to LinkedIn as opposed to logging in to their cousin, Twitter or Facebook sites.…