PPC Marketing Company

Best Paid Advertising and Campaign Management Agency in Kolkata

Do you want to generate leads & get more business? Pay Per Click (PPC) Advertising is one of the most cost-effective and targeted forms of marketing on the internet. These are ads for your website that appear through some of the largest advertising platforms including Google Adwords and Bing Adwords. The advantage of Google Pay Per Click Advertising, or PPC, is that it is unlike impression-based or traditional ads in which you pay when people see the advertisement; instead you only pay for results when someone actually clicks the ad and visits your site.

why you Choose PPC Advertisement


Reach your audience directly

PPC ads allows you access to an entire new audience. Whatever platform you advertise on, you can put your ad in front of people who are most likely to be interested in what you have to offer. For instance, Google AdWords gives you access to the huge audience that Google has, and allows you to direct these people to your website. This advertising platform offers the best results purely because the people you find will be actively searching for a product or service that you offer. You can ensure your audience is as niche as you would like, allowing you to target specific customers, timeframes, and tailor your ad according to what they search for.

Targeted Advertising

This advertise platform offer you to choose specific terms or interests in order for you to target your perfect audience. Google AdWords allows you to choose particular keywords people will be searching for, and send them to a relevant page on your site, in order to get the best chance of conversion. Choosing these keywords takes research, but can often reap results if you can target the right audience. You can also target those who have already expressed an interest in what you have to offer by already visiting your website through Remarketing, which can often generate great results.

Budget Friendly and Measurable

When it comes to PPC there are no budget restrictions. You choose how much to pay for a click and how much money to spend for an ad or campaign. As mentioned above since everything is measurable you can easily analyze if what you are spending is creating a profit or a loss and decide accordingly. As a rule of thumb if a campaign is profitable you can safely spend more money until you reach your maximum ROI.

Fast Results

Businesses need results and they want them fast. PPC is perhaps the fastest way to run an advertising campaign and get instant results. To simplify things, if you have a website up and running you can quickly create an adwords account, setup your ads and run them in the Google network and start getting traffic. This is a very simplified version of how it works but I just wanted to help you understand that PPC is very efficient when it comes to reaching your target audience in the fastest possible way.

How we work

Search Engine Text Ad

These are the most common form of Pay Per Click Ad. They show up in the SERPs ahead of organic listings. Depending on the cost of the ad and the search engine they may appear above, to the right or below organic listings. They are required to idenfity themselves as paid-for content.

Google Shopping

Google Shopping ads work in a very similar way to traditional PPC ads. They work based on keywords, are highly targetable and highly measureable. They are perfect if you have a product to sell and consistently return lower Cost Per Conversion than text ads.

Display Ads

These are your classic advertisements though they’ve gone through a lot of changes in the last 10 years. Five years ago you might expect flashing and scrolling ads at the side of a page, impossible to ignore and generally ill received.

Inbox Ads

Google has recently made the Google Mail Inbox open to all AdWords users. This means that you may now find ‘Sponsored’ content sitting at the top of your email box. Just as with all other Native Ads they have to identify themselves as paid-for content.


These ads combine Search and Display to an extent. Remarketing is the practice of displaying an ad based on the user’s history. This is why if you’ve been searching for holidays you’ll suddenly find lots of banner ads for travel companies and hotels popping up on the sites you visit.

Social advertising

If connecting with customers socially is your preferred way of marketing your goods, social PPC might be for you. You can place your ad in your target demographics’ newsfeed, or in their social hangouts. You don’t even need a large social media presence to have ads running within social media platform.

This may Help you..

What are the benefits of PPC ads?

It’s quite tough to get your site on page one for search results. With PPC ads, your website not only gets “front and center attention,” but it is also displayed to customers who are looking specifically for your product or service. Plus, these eye-catching ads can be more affordable for small businesses compared to other types of advertising.

Should I advertise on Bing/Yahoo?

If Google search is a cost-effective network for you then we absolutely recommend advertising on Bing’s search network. We typically see very similar performance from Bing, just at a lower volume and frequently see more cost effective traffic from Bing than Google.

Why aren’t my ads on the top?

The short answer is that your ad rank is too low. The 2 main drivers of ad rank are Max CPC and Quality Score (though ad extensions are a factor as well), and either may be the cause of your low ad position. The quick fix of course, is to increase your keyword bids until your ad shows on the top of the page. If your quality scores are low, improving click-through-rate via ad copy testing is the most effective method.

How much budget do I need for Google AdWords?

Generally, we recommended AdWords budgets after diving into a client’s business goals, and doing in-depth research on keywords, target audiences, and the client’s product or service. After this analysis, we provide a budget recommendation that aligns with a client’s core strategy and business goals.