The world of digital marketing is constantly evolving on a daily basis. Whether recent best practices are being adapted or new features are being added to platforms there is always some form of innovation going on. Social media has been one of these burgeoning areas. Over the past several years we have seen Instagram and Snapchat start to take a more active role in determining what the future of digital marketing through social platforms is going look like within the next 4-5 years, especially from a mobile perspective, and they have just only scratched the surface.…
Those days are gone when Instagram was just another social platform for sharing photos. Today Instagram is one of the fastest-growing social media apps for brand building and marketing. Very recently a statistic comes in this statistic gives information on the number of monthly active Instagram users as of June 2018. As of that month, the mainly mobile photo sharing network had reached 1 billion monthly active users, up from 800 million in September 2017. The app is one of the most popular social networks worldwide and is projected to surpass 111 million in 2019.
We can’t ignore these facts. Marketers need to use Instagram as a prime place to effectively reach the right audience and establish a positive brand reputation. In this article we are focus on some points, the points are bellow
Build a Eye catchy profile
If you want to use Instagram as a marketing tool, you need to create a great presence on Instagram; this is especially important for small brands. You need to give a clear idea of who you or your brand is to new followers. A good bio is your elevator pitch. Try to include the essentials about you and what you do. Use target keywords and action verbs to help people find you. Make it simple for new visitors to capture your contact information or find your location. Add key contact details to your Instagram bio such email, address, phone number, etc. keep a good profile picture it matters a lot. It’s the first thing new visitors will see before reading your bio or checking out your posts. The profile picture helps define you as a person and your reputation, and evokes emotion.…
As the term suggests, on-page optimization includes those techniques that can be done on the pages of a website. On-page optimization relates to those things that are within your control – i.e. the content of your website. On page optimization techniques help the search engine crawlers read the website content. A readable site helps to show quality and will result in higher ranked web pages.
This tools used to optimize any website we call it on page optimization
Keyword: a keyword is a significant word or phrase relevant to the content of the website. Search terms are the commonly used keywords that user type into a search engine to find the web page.
So you need to research on keywords it means finding the search phrase your customers commonly use. Filtered keywords according to custom date ranges, query volume Historical trends, city/country or global and related phrases.
To enhance your website presence you need to consider marketing strategies such as SEO. Just setting up a website is not enough. Your website has to be marketed and promoted. According to research, the majority of online consumers use a search engine to look for products, services or business information. The majority of web traffic is driven by the following search engines.
How Do Search Engines Work?
To develop effective SEO techniques you need to consider how search engines work and what people are looking for. There are basically two types of search engines that collect information in different ways.